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Where were you at 28?

While many of us can only dream of changing the world, Inanc Balci is already doing it. At 26, he co-founded South East Asia’s online retail tiger Lazada and now, at age 28, he sits as the Chief Executive Officer for Lazada Philippines.

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On Being a young CEO

Balci, a Turkish raised in London, attended Purdue University in the U.S. with a double-degree in Industrial Engineering and Economics. Afterwhich, he worked on mergers and acquisitions for an investment bank in London. While working for the investment bank, Balci saw the eminent potential in e-commerce which led him to join Rocket Internet and eventually co-found Lazada in Southeast Asia.

In the Philippines, Balci heads a pool of more than 300 employees, all of which he works very closely with. With an unabashed outlook, agile wit, and a laser-sharp eye for details, Balci perfectly fits the bill to lead a rapidly-growing online company.

Online Shopping in the Philippines

In a country where shopping malls are practically part of the fabric of the society, online shopping is something quite a number of Filipinos are unaccustomed to – there comes the perennial trust issue on using credit cards, the surprise surcharges, and unfortunately, the products not arriving at all. The malls in the Philippines, on the otherhand, have creatively articulated themselves to be not just shopping destinations but also as a means of recreation (i.e. be it the cinemas, the gaming zones, the restaurants, or as simple as the airconditioning they offer as a break from the raging tropical weather outdoors) - all of these were the issues that Balci had to dispel – and dispel he and his co-founders did. Lazada has made shopping quick, effortless, and risk-free to South East Asia and in the Philippines, this is the same principle that Balci is harping on to the Filipinos. How is this so?

First, Lazada accommodates all those shoppers without credit cards via its cash-on-delivery payment mode. This is essential given that not everyone has a credit card or is keen on sharing their credit card details to someone – or anyone for that matter. This makes online shopping risk-free for everyone. Being an archipelago of 7,100 islands, accessibility is always an issue – a significant portion of consumers doesn’t have time or access to visit the malls but with a minimum of PhP 1,000 purchase, Lazada offers free nationwide delivery, to customers anywhere in the Philippines, just log-in, shop, and the products will be delivered at the customer’s doorstep. Lastly, Lazada offers the flexibility of having the customers return the products within 30 days for free – provided that the products are in mint condition.

In a span of two years of being in the Philippines, Balci has steered Lazada to further heights and now with more than 40,000 SKUs, reaching 90% of the online population of the Philippines, and ranking as the 4th top Facebook brand in the country with a direct audience close to 2 Million. What the dot-com bubble holds for Lazada is still yet to be revealed, but one thing is for certain, Inanc Balci, the 28 year-old co-founder and CEO, is definitely changing the way Filipinos buy.

Hello Hero 3 stars Hero

Social Media Gaming Apps of 2014 for Android

Mobile phones have changed dramatically over the past fives years and users claim that one of the main advantages of ownership is the ability to contact friends and family. Now that we have smartphones that can access social media and networking site, we considered its an essential for working people in office and business and teenagers for recreational use such as picture or video editing and gaming. Gaming plays a big role this modern days especially MMO (massively multiplayer online) games that really entertain and cause some addiction.

For working people like me, I usually play games in my smartphone, like mini games that you can play during your free or waiting time. I also suggested to my friends to downloads games that can be connect to social networking site like Facebook.

The first social gaming app that I’ve got is Candy Crush, this year I found some interesting multiplayer role-playing games social gaming apps  for your Android phones that will give you some time of pleasure and fun, time to get away from the world and problems you face. Haha, I’m just exaggerating!

HELLO HERO

Hello Hero 3 stars Hero

Hello Hero has a traditional turn-based battle system and  fast-paced social role playing game. It features hundreds of playable heroes and diverse environment in stunning 3D graphics. The game is free to download but some game items can be purchased using real money.

RESTAURANT STORY

restaurant story for android

Restaurant story features hundred of dish selections that you can customize and choose a top-class menu to suit your tastes. You can also invite your Facebook friends to be your neighbors and exchange secret recipes with them. Updates for this game release weekly with new dishes, decorations and themes so the game continually gets even better. Restaurant Story is free to play but it can only be play online.

PAPA PEAR SAGA

Papa Pear Saga game for android

 

Papa Pear Saga is made by King, developer of the popular Candy Crush Saga especially here from where I am. The game is easy and fun to play but it has challenging levels that needs to master. There are 100 levels filled with fruity pegs, hazelnuts and crazy chillies, and leaderboards for you and your friends.

There are other social games that was previously released and still popular this year like Parallel Kingdom, Oh my Hero and Candy Crush Saga. You may also like games which you can play and win at the same time in casino game. Some of it offer stunning graphics and interactive entertainment that take social casino games to the next level.

I remember Tetris was became popular in 2012 as Facebook social game but it is now playable in Android with new features and can still be connect with your friends in Facebook. Farmville 2 is now available to play on your mobile phone and it has lots of improvements in graphics and gameplay that you will really love particularly for those who played the first Farmville game. Electronic Arts release the casual life simulation video game series “The Sims” for Android with so many features. And I know, many of you know the game mechanics since this is a multi-platform game and one of the most successful video games series of all time that was first introduced in 2011.

It is not necessary to spend too much time playing these portable games as it will not good for our health and eyes.  We play these games to relax, build social bonds, encourage imagination, creativity and exploration.

 

 

Casino games are fun and winning is a plus

Gambling is considered by many a bad thing, a “sin”, a “crime”, like a drug – addictive and dangerous. It’s true, some people have problems with gambling – they exaggerate, they don’t know when to stop, and in time they ruin their life, their family and maybe even their community. It’s not correct to blame only gambling, though – the same people would have become addicted to drugs or alcohol if the circumstances were different.

I, for one, consider gambling – especially online gambling – a fun way for possibly making some money online. There are some things to consider, though, before starting an ‘online gambler’ career – choosing the right casino, setting strict limits to the amount one can afford to lose (because, of course, this is a possibility when gambling online) and not letting it overtake one’s life.

I play for low stakes. I have set a low limit for myself – a few bucks every week, an amount I can easily afford to lose – and always stop when I reach that limit, no matter how long a winning streak I have to interrupt. Sometimes I don’t even log on to the online casino I use – luckily it offers the possibility to play free, in ‘fun’ or ‘demo’ mode.

I usually play at the Euro Palace casino, as not many others have the same promotions and the same amount of free games at one place. The Euro Palace new-player-welcome-bonus casino’s offer is attractive (although it has some quite harsh wagering requirements that are a bit harder to fulfill) – deposit matches on the first two deposits made by the player, up to $/£/€500 (depending on the currency you use, I use €), weekly and monthly promotions, and the chance to win the big prize: a 7-day Caribbean cruise for two, or a share of their €1 million prize pool.

OK, I know, my chances to win this big are slim – I don’t play by far enough for it – but I like to dream big, like many others. Sometimes I start playing my favorite slots (usually the Battlestar Galactica, as it has some very interesting game modes) thinking of the days I will spend on board the Oasis of the Seas, but other times I just load the game and spin for fun.

I am a fan of slot machines. I play them often just for fun, or with stakes of a few cents – having a real money stake makes the game even more exciting and fun. I have my favorite slots – I particularly enjoy the above mentioned Battlestar Galactica, the Marvel slots made by Microgaming (there are quite a few), the ones based on Christopher Nolan’s new Batman movies, and the ThunderStruck II – a fine game based on the Norse mythology.

I don’t consider playing these games a way to make money online. If I win, it’s a plus above the fun and excitement of the game itself.

How Third World Countries Keep Up With Global Technological Updates

Asian countries are now catching up to its Western counterparts in terms of providing tech products and services to the rest of the world. With increasing Internet and mobile penetration rates, third-world countries, particularly in Asia, are now thriving markets for tech startup, media, and telecom companies. Below are some factors that are helping third-world countries keep up with the rest of the world in terms of modern advancements and technological updates:

1.  Gaining knowledge in the export market.

Exposure to news outlets and easy access to information enables companies and individuals from even the poorest countries to become knowledgeable to movements in the trade markets. Keeping abreast with the latest developments equips them in preparing for upcoming changes, adjust to shifting prices, and capitalize on opportunities.

2.  Creating a legal framework that ensures equality of opportunities.

Another way developing countries could better maximize technological advancements is through the establishment of legal economic and political frameworks, which guarantee equality of opportunities for each individual, as well as incentives for traders and investors.

A study from Mindy Sipe-Haesemeyer reported that most third-world countries rank low in terms of size of government, legal stability, regulation, and sound monetary policy because they haven’t yet accepted economic liberalization and are resistant to globalization. Third-world government leaders should note that it’s essential to consider the rights of each individual, and that open trade can help these people be free from oppression.

3. Getting help from developing countries.

Developing countries can aid third-world countries to advance and integrate their global network of communication, upgrade technologies, and help encourage a democratic political structure. They can also offer accessible and affordable equipment to the less-privileged nations. By giving these countries phone access and Internet service, these third-world countries can further advance in their businesses and facilitate better service to the rest of the world.

4. Getting proper education.

To ensure that the technology used in businesses by third world countries are up to date, these nations should be equipped with the right knowledge. Governments should be made aware that technology and free market don’t equate to negative idealisms against them, and that individuals are free to access, process information, and make conclusions on their own.

Economic growth is difficult when a tyrannical way of government is in place: the rights of the people are not valued, and a proper political structure and economic support is not provided. Providing support to less developed countries will benefit not only the third-world countries but will also push the developing countries forward educationally, politically, and economically.

5. Knowing your customers’ needs.

To stay competitive with more developed countries in the West, another skill third-world countries should master is knowing customers’ needs and being intuitive on the pulse of a specific target audience. This entails thorough market research, studying the attitudes, behavior, and preferences of customers, and responding to their needs.

An example of this is the emergence of startup tech companies in Asia, where business owners are able to launch innovative business ideas aimed at addressing any unmet need. One concrete example is the rise of credit card comparison portals in Asia, which allow users to compare credit cards and other financial products, enabling them to make sound financial choices.

With the right amount of determination, proper guidance, and liberalization, third-world countries are slowly bridging the gap with Western countries. With the steady increase of Asian startup companies that are establishing themselves as trusted service providers, it will come as no surprise to see third-world countries springing up to the top and coming out ahead of U.S. and Europe in some years.

Importance of Infographics in Digital Marketing This 2014

There are several ways to provide information to your audience. Of course, while several different methods apply to several different people, as there are varied ways in which people can learn effectively. Online, infographics have gained a measure of popularity with a lot of Internet users because of the stylised yet effective way it presents information. It seems that graphics has found a place in digital marketing, tapping into a perfect balance of visuals and text to relay their messages. What exactly makes it effective? Here are a few reasons why:

Concentrated Content

The average person is exposed to a great deal of information on a daily basis. So much information, in fact, that it can fill almost two hundred broadsheet newspapers. Unfortunately though, the vast majority of that information is not processed nor retained by the human brain. Simply reading informative material is not enough to get your message though. Infographics, given its basic nature, provides a reader nothing but the most pertinent pieces of information. It presents information that is on a need-to-know basis, with visuals being used to emphasize and illustrate these specific pieces of information, leaving smaller details out of the way. With the information condensed in such a manner, processing and retention is a lot easy, and communicating with your audience, therefore, becomes easier.

Power of Visual Learning

It is said that 65% of the total population are visual learners and respond better to visual content. The fact that we all watch television—or films we stream through the best broadband deals in the Philippines—to a superlative degree shows how most of us are easily susceptible to visual stimuli. A properly crafted infographic takes full advantage of our dependence on visual information. 90% of the information we get comes to us visually, particularly due to the fact that half of the information we have comes in visually. This form maximises visual stimulation, minimising reading and emphasizing graphic representations of info and data, making it a very effective medium of communication between you and your online audience.

Seeing vs. Reading

It tends to be more effective with people because visual stimuli can be processed much faster. The moment we see something, information being sent is processed immediately. Reading text, on the other hand, makes the brain process information sequentially, making for a slower process. In terms of digital marketing, this medium allows people to make an immediate impact and communicate their message faster, allowing one to compete with the vast amount of information being presented by competitors online. Effectively-made ones are sure to give any digital marketer an edge.

Simply Best for Business

Over the past couple of years, searches for it have increased, also affecting the amount of traffic a website garners. Sites that use it have reported to have grown in traffic by 12% more than those that do not. It have also become wildly shared in social media, with retweets reaching up to the millions.
Given its benefits, it is hard not to see why the medium is so popular and effective. One has to remember the very nature of the Internet as well as the average Internet user. As mentioned, there is a vast amount of content on the Internet, with each website and digital marketer all vying for the attention of a population that has, admittedly, developed a narrower attention span since the inception of the World Wide Web.
With its steady rise in popularity, not only does this medium present information in a manner more suited to a wide audience in a shorter, more convenient amount of time, it also has the potential to change the way we present information forever. It is a reflection of how fast-paced the world has become in terms of communication. We, along with the rest of us in the Internet-using community, have evolved, and this medium is a direct manifestation of that. That, and for the other reasons stated above, makes infographics important to businesses seeking to market their products today.

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