Importance of Infographics in Digital Marketing This 2014


There are several ways to provide information to your audience. Of course, while several different methods apply to several different people, as there are varied ways in which people can learn effectively. Online, infographics have gained a measure of popularity with a lot of Internet users because of the stylised yet effective way it presents information. It seems that graphics has found a place in digital marketing, tapping into a perfect balance of visuals and text to relay their messages. What exactly makes it effective? Here are a few reasons why:

Concentrated Content

The average person is exposed to a great deal of information on a daily basis. So much information, in fact, that it can fill almost two hundred broadsheet newspapers. Unfortunately though, the vast majority of that information is not processed nor retained by the human brain. Simply reading informative material is not enough to get your message though. Infographics, given its basic nature, provides a reader nothing but the most pertinent pieces of information. It presents information that is on a need-to-know basis, with visuals being used to emphasize and illustrate these specific pieces of information, leaving smaller details out of the way. With the information condensed in such a manner, processing and retention is a lot easy, and communicating with your audience, therefore, becomes easier.

Power of Visual Learning

It is said that 65% of the total population are visual learners and respond better to visual content. The fact that we all watch television—or films we stream through the best broadband deals in the Philippines—to a superlative degree shows how most of us are easily susceptible to visual stimuli. A properly crafted infographic takes full advantage of our dependence on visual information. 90% of the information we get comes to us visually, particularly due to the fact that half of the information we have comes in visually. This form maximises visual stimulation, minimising reading and emphasizing graphic representations of info and data, making it a very effective medium of communication between you and your online audience.

Seeing vs. Reading

It tends to be more effective with people because visual stimuli can be processed much faster. The moment we see something, information being sent is processed immediately. Reading text, on the other hand, makes the brain process information sequentially, making for a slower process. In terms of digital marketing, this medium allows people to make an immediate impact and communicate their message faster, allowing one to compete with the vast amount of information being presented by competitors online. Effectively-made ones are sure to give any digital marketer an edge.

Simply Best for Business

Over the past couple of years, searches for it have increased, also affecting the amount of traffic a website garners. Sites that use it have reported to have grown in traffic by 12% more than those that do not. It have also become wildly shared in social media, with retweets reaching up to the millions.
Given its benefits, it is hard not to see why the medium is so popular and effective. One has to remember the very nature of the Internet as well as the average Internet user. As mentioned, there is a vast amount of content on the Internet, with each website and digital marketer all vying for the attention of a population that has, admittedly, developed a narrower attention span since the inception of the World Wide Web.
With its steady rise in popularity, not only does this medium present information in a manner more suited to a wide audience in a shorter, more convenient amount of time, it also has the potential to change the way we present information forever. It is a reflection of how fast-paced the world has become in terms of communication. We, along with the rest of us in the Internet-using community, have evolved, and this medium is a direct manifestation of that. That, and for the other reasons stated above, makes infographics important to businesses seeking to market their products today.

No Comments

Necessity and Security for Computers and other Mobile Devices


Old Tech

In 1990s, computers usually found in companies, private schools and internet shop. Every year past, computers play an important role in our everyday life nowadays. Some people say that computers at home is a luxury but whether we realize it or not, computers have become necessary part of the modern life. Considering the fact that we are now living in computer age and other form of computers like tablet and smartphones are essential part of business and studies.

Every year, there are lots of new gadgets, and my friends or a member of my family will buy a smartphones. Before we buy a device, we always check for the features, specifications and feedback to make sure its worth it. In my part, I buy high-end gadgets for satisfaction and I know that everyone will also choose those gadgets with best features and durability that are costly. For expensive gadgets like laptop, tablet PC or smartphones, we buy protectors for screen and body to make sure its safe from scratches or accidental drop but many of us do not pay much attention for software internal security. Computer security is important for protecting our data and resources especially for confidential files. If there is a new song title or movie, it is much easier for me to download it online with fast internet connection. When media files transferred to a mobile devices, we will show it to our friends or transfer it using Bluetooth or USB which is the most common way of sharing files today. I’ve experienced to be hack and problem with internet virus before. We download games and movies that we are not sure if its safe or not, and I felt very disappointed when my high-level character in a popular online game was hacked.

Anti-virus Shield


We have many smartphone users at home, my cousin bought a new laptop just recently, we know that there are lots of threats online like viruses, aside from accessing my sensitive data and personal information saved in my computer, some of this viruses will greatly damage the system software, too. A simple browsing and opening of email would link us or access our system to a number of threats online, that’s why computer network security is necessary for computer owners to keep them protected. You will find ways and precautions to take when you search online to avoid computer virus, there are protections and security can be obtained from number of sources and available not just for PC but for mobile OS like Android. One of them is I tried to download different software to clean and protect our computer, some of them are free trial and others are lite version but free forever. We also have to make sure that our security software should be reliable and can handle any kind of viruses. I always keep in my mind that those people who are serious in creating viruses to sabotage other’s account or system, I also need to be serious to do different ways to stay protected. Remember that having computers is an advantage in many aspect and made our life better.


The Responsibility of Carrying an IBM Professional Certification-Part 2


In part one of this series, we began to discuss some key certification agreement policies set forth by IBM that you must agree to before your certification is granted. In the second part of the series, we will take a look at some additional important basic agreement principles that you need to be aware of as an IT field professional.

One important point involves employment potential. In your certification agreement, you must understand that your certification does not guarantee that you will qualify for any particular employment, as there may be other factors involved in your job candidacy. You also agree that your certification rights are not property rights and, as a result, can’t be transferred to anyone else, and that this cannot be done without the written consent of IBM. As a final point regarding IBM trademarks, you may only use IBM’s trademarked names, logos, and titles as IBM authorizes. You must agree to cease using their professional trademarks if directed to do so by IBM.

You’ve accomplished a lot in your career, you have worked hard, built rapport with colleagues in the industry, and have hopefully discovered your IT niche. With focused training, educational opportunities, and the aid of exam prep resources like Testslive (click here) to give you that final push through your exams, you have earned the right to call yourself an IBM certified professional. The last thing you want to do is throw it all away by violating your agreement. Abiding by these guidelines will ensure that you advance your career with integrity and professionalism.