Importance of Infographics in Digital Marketing This 2014
There are several ways to provide information to your audience. Of course, while several different methods apply to several different people, as there are varied ways in which people can learn effectively. Online, infographics have gained a measure of popularity with a lot of Internet users because of the stylised yet effective way it presents information. It seems that graphics has found a place in digital marketing, tapping into a perfect balance of visuals and text to relay their messages. What exactly makes it effective? Here are a few reasons why:
The average person is exposed to a great deal of information on a daily basis. So much information, in fact, that it can fill almost two hundred broadsheet newspapers. Unfortunately though, the vast majority of that information is not processed nor retained by the human brain. Simply reading informative material is not enough to get your message though. Infographics, given its basic nature, provides a reader nothing but the most pertinent pieces of information. It presents information that is on a need-to-know basis, with visuals being used to emphasize and illustrate these specific pieces of information, leaving smaller details out of the way. With the information condensed in such a manner, processing and retention is a lot easy, and communicating with your audience, therefore, becomes easier.
Power of Visual Learning
It is said that 65% of the total population are visual learners and respond better to visual content. The fact that we all watch television—or films we stream through the best broadband deals in the Philippines—to a superlative degree shows how most of us are easily susceptible to visual stimuli. A properly crafted infographic takes full advantage of our dependence on visual information. 90% of the information we get comes to us visually, particularly due to the fact that half of the information we have comes in visually. This form maximises visual stimulation, minimising reading and emphasizing graphic representations of info and data, making it a very effective medium of communication between you and your online audience.
Seeing vs. Reading
It tends to be more effective with people because visual stimuli can be processed much faster. The moment we see something, information being sent is processed immediately. Reading text, on the other hand, makes the brain process information sequentially, making for a slower process. In terms of digital marketing, this medium allows people to make an immediate impact and communicate their message faster, allowing one to compete with the vast amount of information being presented by competitors online. Effectively-made ones are sure to give any digital marketer an edge.
Simply Best for Business
Over the past couple of years, searches for it have increased, also affecting the amount of traffic a website garners. Sites that use it have reported to have grown in traffic by 12% more than those that do not. It have also become wildly shared in social media, with retweets reaching up to the millions.
Given its benefits, it is hard not to see why the medium is so popular and effective. One has to remember the very nature of the Internet as well as the average Internet user. As mentioned, there is a vast amount of content on the Internet, with each website and digital marketer all vying for the attention of a population that has, admittedly, developed a narrower attention span since the inception of the World Wide Web.
With its steady rise in popularity, not only does this medium present information in a manner more suited to a wide audience in a shorter, more convenient amount of time, it also has the potential to change the way we present information forever. It is a reflection of how fast-paced the world has become in terms of communication. We, along with the rest of us in the Internet-using community, have evolved, and this medium is a direct manifestation of that. That, and for the other reasons stated above, makes infographics important to businesses seeking to market their products today.